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| Paul Stoffer | 38 |
Category: Uncategorized
How to Capture Attention with Your Marketing
Learn more about how to capture your customer's attention with engaging marketing.
3 Keys to Discover Your Calling
I believe that we were created to work. But not the drudgery kind of work. It is an amazing feeling to get paid to do work that aligns seamlessly with our passions, talents and our natural areas of influence. But how do you find that kind of work? How do you even know what you're looking for? And if you're looking for a job, how do you make good decisions that move you in the right direction?
Building Team Chemistry and Why It Matters for Your Business
You can have all the talent in the world, but without team chemistry you won’t be successful. But what makes “good” team chemistry, anyway? Read on for ideas on how to boost the chemistry of your employees to ensure your business wins every time.
The Right Customer Relations Solution Makes All the Difference for Small Businesses
Entrepreneurs need access to the right systems. How are you managing your customer relationships? How are you communicating with your customers? Is there a better way? We think so. Read on.
5 Tips to Optimize Your New LinkedIn Company Page
So you created a LinkedIn company page and now you're ready to start getting some leads and engagement from it. But where do you start?
Optimizing Your Content for Search Part II: Using the Right Keywords
Optimize your web content through keywords! Learn the four-step process to using optimized search to your website's benefit.
Turn Your 90s Yellow Pages Budget into Modern-Day Results
Stop investing in your neighbors’ yellow-paper doorstops and start investing in advertising that will make a real, lasting difference. Here are three quick tips for where you can divert your ad budget to see real, measurable results.
Announcing MicroSpire: Serving Even Smaller Businesses
On April 1, Spire announces its newest initiative, MicroSpire, to help even smaller business leaders grow.
Why Busy Leaders Need a Marketing Playbook
Do you have a playbook to run your business successfully? If you don't have a plan, how do you know what steps to take next? Here's how you can assemble a playbook for your small business.
10 Books that Transformed My Small Business
What would your business look like if you could hire ten leading experts on business management to reveal blindspots that are keeping your small business from growing?
Website Editing Quickstart Guide
More to come!
How to Avoid Being Annoying on Social Media
Time and time again, I see small businesses make this critical mistake on social media: treating social media the same as your website. Here’s why it just doesn’t work that way.
Are you setting yourself up to fail at social media marketing?
Yeah, you've heard it said that businesses should be on social media. But what is your brand doing on social media? How can you take better advantage of this free marketing tool for your organization?
How to Keep Your Brand Top of Mind
Your customers are looking for different things in brands than they used to. Is your brand top of mind when they're deciding to buy?
How to Hit the Ground Running in Sales This New Year
For us salespeople, the New Year is a perfect time to hit reset. Everything is new! Potential clients have new budgets, current clients bring new opportunities, your own business has new goals. And you’ve got a clean slate. There’s only one “new year” per year…so let’s do this one right!
Keeping in Touch with That Current Customer List: Tips and Tricks for Email
There’s a lot to gain in understanding what your customers want from you. Delivering that want right to their inbox earns brownie points for your business. These tips and tricks will instantly improve your email communications while also keeping your business fresh in the minds of your current customers.
3 Keys to Avoid Price Wars and Sell Profitable Services to Local Homeowners
If you sell services to homeowners, you have a lot on your shoulders. You need to make sure your cell phone keeps ringing and your guys keep working. So what can you do? Read on for three keys to competition-proof your business and close more profitable sales.
Build a More Successful End-of-Year Fundraising Campaign
What if your end-of-year giving campaign could be more than just a letter? With a few simple adjustments to your fundraising effort, you could increase contributions to your annual fund this holiday season.
Instagram Copywriting Hacks You’re Probably Not Aware Of
Is your business one of the 70.7% making the most out of Instagrams marketing perks? A lot more goes into your social media strategy than taking a picture. The next time you go to post make sure you're using these essential Instagram copywriting hacks to instantly connect with your followers.
Salespeople Bill of Rights
What if I told you salespeople are free to chart their own course, to be the salesperson they want to be? There are 10 freedoms you need to be aware of in the Salespeople Bill of Rights. As a small business, how you handle sales drives whether you win or lose in business. If you're a salesperson yourself or you have a sales team on staff, this Bill of Rights will help your sales team choose the pace and persona of your business and position your company for success.
Reasons Why People Are Leaving Your Site, Part Two
The longer you're able to keep people on your site, the more likely they are to turn into active customers. Does your website make it easy for your customers to figure out if you're the one for them? Here are a few tips to sharpen up your content.
Unlock Insights and Easily See How People View Your Business on Google
Google provides you with helpful insights on how people interact with your business listing - even if they don’t visit your website! See how you can unlock these free insights and use them to your advantage.
Reasons Why People Are Leaving Your Site, Part One
The longer you're able to keep people on your site, the more likely they are to turn into active customers. Here are two mechanical ways your site could be turning people away before they even have the chance to get to know you.
Local Business? You Need To Show Up in Google Maps! Here’s Why.
Guess what? Local businesses actually have an edge over the big brands, thanks to Google Maps / Google Local listings. Check it out!
Are You Selling or Solving?
The used car salesman gets a bad rap, but it isn't because he's a salesman. Here are four tips to change the name of the game... and the way you play it - from "salesman" to "professional solutions provider."
[Case Study] How a Crane Company in Ohio is Branding Itself to Specific Industry Professionals for Less Than One Cent
How a Work Truck company in Ohio has been highlighting industry-specific products with easy-to-understand case studies, and are reaching thousands of highly-engaged prospects and generating quality leads in the process.
3 Ways to Increase Your Social Media Engagement
Sometimes using and managing social media can leave us with more questions than one. How many times should you post a week? What do you even need to be posting? Read on and learn simple ways to keep your business' social media alive and thriving.
Spire 2016 Christmas Video
Merry Christmas from your friends at Spire!
Meet the Six Finalists of the 2016 $10,000 Website and Marketing Giveaway!
For the second year in a row, small businesses across North Central Ohio were invited to enter themselves into our $10,000 Website and Marketing Giveaway. It’s with great excitement that we announce after initially selecting 12 semi-finalists, a meeting between the panel of judges earlier today has narrowed the list down to six finalists!
Two Ways to Celebrate Small Business Saturday with Spire
We want to honor small businesses in a big way this year. Read more on how you can enter to win a FREE website and marketing package or sign up to attend our Grow Simply workshop.
How to politician-proof your small biz
As a small business leader, it's NORMAL to feel like you're at the mercy of things you can't control. But take heart. You have control over your small business.
The #1 Reason You’re Not Getting Leads from Your Advertising
Andrew is about to show you why you’re throwing most of your advertising budget out the window, and provide you with a clear, simple plan to quickly get more leads.
How Fear of Competition Can Stifle Success
As a leader, it's easy to let a fear of failure overcome your hope for success. This mindset stifles your decisions, makes it hard to enjoy winning, and most importantly, quickly infects the people you lead. Here are three lessons I've learned that have helped me stay focused on winning.
Pick just one of these six goals for your website
If you don't have one single clear goal for your website, the project is likely to lead to disappointment.
Three growth hacks to increase results
Getting new business from cold traffic is the HARDEST, most expensive way to grow. These days, if you tell me, "I need results tomorrow," I won't suggest a website or an ad campaign as step one. I will prescribe one of three "growth hacks" that generate results much faster.
The Tell-All on Facebook for the Small Business Owner
Get the inside scoop on how Facebook can be a great marketing tool for your small business.
Get Customers to Commit with Calls-to-Action
Great customers? Check. Awesome website? Check. Get your customers to take the next step to buy-in to your small business with the right call-to-action.
3 Ways to Boost Engagement with Website Photography
Photography is a great outlet for customers to engage with your small business online. Impress the people who visit your website with the element of photography and unleash the many benefits of customer satisfaction and even SEO perks.
Little Known Ways to Choose the Right Keywords
Showing up in searches is a common goal for small businesses. Making your content search engine worthy is the way to get there. Read part one of this two-part blog series in optimizing your content for search engines!
How Video Increases Engagement Online
Video content creates a bond with your audience. For small businesses, this is important. Be the company customers choose over your competition by establishing a connection with them.
HYSight Technologies Announced as Winner of Spire Advertising’s $10,000 Website & Marketing Giveaway
The winner of our $10,000 website giveaway has been selected! Join us in congratulating HYSight Technologies!
Where Customer Engagement Opportunity Lives and How to Get It
Don't just talk at your customers, talk to them! Make these people see themselves as the hero in your brand's story for the best engagement results.
Thank You Local Leaders for Attending Our Marketing Workshop!
Thank you to the local leaders of our community who attended our Grow Simply marketing workshop!